This class will be held IN-PERSON ONLY at The Columbus Bar Association (230 West Street Columbus, OH 43212). Login to the website and click the "Register" button to secure your spot!

Overview:

Bring your marketing teams to this exciting marketing series! We've partnered with Postali, a Columbus-based legal marketing agency, to work with our members and their marketing teams in an intimate live setting with the goal of learning about, producing, and executing a law firm marketing plan. The first program in the series is meant for novice-level participants as it introduces key marketing topics like branding, website development, SEO, paid advertisement, and overall strategy.

A Guide to Law Firm Marketing (Presentation)

The first half of the day will follow a presentation format. Postali will address some of the most foundational elements of marketing and how they apply to law firms. Guided by Postali, participants will then set goals and get help creating prioritized action items to execute.

• Goal Setting and Planning
• The Customer Journey
• Branding
• Website
• SEO
• Social Media: Paid & Organic
• Google Ads: PPC, LSA, & Display
• Traditional Media: Print and Video
• Ethically Advertising (ORPC 7.1): Limitations on Content

Goal Setting + Marketing Plan Outline (Workshop Activity)

Preparation: No preparation or prior marketing knowledge is required.

**Bring your team! Up to 4 people from your firm can attend. Not all attendees need to be lawyers. We encourage firms to bring their marketing teams!

Presenter(s)

Ryan Duffy, SEO Director

Jenna Saponaro, CEO

Sam Ballinger, Creative Director

3.0 CLE Hours including .5 hours of Professional Conduct