This class will be held IN-PERSON ONLY at The Columbus Bar Association (230 West Street Columbus, OH 43212). Login to the website and click the "Register" button to secure your spot!

Overview:

Bring your marketing teams to this exciting marketing series! We've partnered with Postali, a Columbus-based legal marketing agency, to work with our members and their marketing teams in an intimate live setting with the goal of learning about, producing, and executing a law firm marketing plan. The second program of this series is a more immersive and hands-on workshop that will expand on the concepts covered in the first-program and participants can expect to walk away with an overarching marketing plan tailored to their firm.

The day will start by helping each participant define their marketing goals. Then we'll work through each core marketing component with a guided activity to incorporate into their marketing plan. By the end of the bootcamp, each participant will have a simple strategy document with next steps they can immediately take action on.

Goal Setting + Planning

• Subject matter overview
• Hands-on application through guided activity
• Review and incorporate into marketing plan

Customer Joruney + Branding

• Subject matter overview
• Hands-on application through guided activity
• Review and incorporate into marketing plan

Website: SEO, Content & Reputation Building

• Subject matter overview
• Hands-on application through guided activity
• Review and incorporate into marketing plan

Social Media

• Subject matter overview
• Hands-on application through guided activity
• Review and incorporate into marketing plan

Ads + Creative Production

• Subject matter overview
• Hands-on application through guided activity
• Review and incorporate into marketing plan

Preparation: Come with access to your digital accounts. Any marketing reporting data including website and/or campaign analytics will be helpful to reference.

**Bring your team! Up to 4 people from your firm can attend. Not all attendees need to be lawyers. We encourage firms to bring their marketing teams!

Presenter(s)

Jim Christy, President

Jenna Saponaro, CEO

Sam Ballinger, Creative Director

*Additional members of Postali team will help facilitate to ensure every participant has a chance for consultation

4.0 CLE Hours including 1.0 Hour of Professional Conduct